Find a need and fill it. . . It’s a phrase used for business start ups for years. But, in today’s agriculture, we didn’t have to look far; it was obvious. Consumers demand to know more about where their food comes from and labels are vague, primarily on grain labels. Additionally, MarketWeek, January 17, 2017 shared “33% of consumers buy products because they believe its doing social or environmental good.”
The way we’ve been farming can and should be improved to meet consumer desire to know WHERE and HOW their food is grown AND to know it’s grown in a social and environmentally sound way. Currently, consumers pick organic food because it’s often the only label that gives them some idea of how the food was grown. But, many don’t realize the environmental toll organic farming often plays on the land. It may provide different herbicide and pesticide methods, but these often require many more tillage passes with equipment which damages soil and emitting carbon from soil and engines.
So, VisAg implemented the practices they believed would better historical practices on their own farms and some of those they managed for the last 10+ years. They strive to meet make these changes in agricultural practices: